Brands That Need Social Media

Do you wonder how brands reach out to millions of people and build audiences online?

Social media platforms accept become the essential place to be for brands, in club to connect with their target and build loyal audiences interested in their products and philosophy.

In the United kingdom in that location are more than 45 million social media users across the different platforms & more than 73% of marketers believe that investing in social media marketing has been effective.

This means that is very likely that your target audience could find you lot online and generate traffic and conversions for your business, as well as building a community of make enthusiasts online.

But, how to stand up out from the crowd and be ane of the best brands on social media?

This is the reason why we put together this article, to showcase the virtually exciting, engaging and forward-thinking brands on Social Media in 2021 for you to get inspired.

You'll find brands that non merely do well on ane individual social media platform, but we're going to show brands who practise well in the unabridged social media strategy.

From brands in eCommerce, Beauty, Skincare, B2B, travel, food, drink and more.

Set? Let's get stuck in.

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Best eCommerce brands on Social Media

ASOS

ASOS is an online fashion & beauty retailer based in the UK that sells its brand and 850 brands more. They have become one of the acme fashion eCommerce in the UK and across the world.

They employ Snapchat (every bit their target is young adults), Instagram (focused on UGC and outfits posted by their customers) with cross-posting on Facebook, and TikTok to give every bit much fashion inspiration equally possible with entertaining and trendy styling videos.

For example, this "Outfits Inspired in Phoebe Buffay" is i of the all-time performing TikToks on their folio since it brings outfit inspiration and has a very clear topic (or grapheme, in this instance) that people search online. Other expert performing variants of this video would be recreating supermodel outfits.

Love Leggings

Honey Leggings, as the name suggests, is a leggings make based in the United kingdom. They focus on highlighting that their products are for all women and provide total comfort, confidence and coverage.

Their social media presence and communications are aligned with this philosophy, sharing UGC pictures of happy clients across Instagram and Facebook, building a customs and providing feedback through Twitter, and inspiring their community through Pinterest.

Corston

Corston is an interior detailing company producing blueprint-led fixtures and fittings. They focus on communicating their high-end products to help your house get those footling details that make the difference.

Their social media focus is likewise on showcasing their products through house and room inspiration pictures and more detailed shots on platforms such as Instagram, Facebook, and Pinterest.

Best Beauty & Skincare brands on Social Media

MESOA

MESOA is a premium skincare brand for men. They focus on providing the best products for each peel type and enabling men to have a good skincare routine.

Through platforms like TikTok, Facebook, Twitter and Instagram, they educate their audition on how to use products, which ones are the best for their pare type and concerns and other valuable data to take improve care of their pare.

For instance, this TikTok shows some facts near men'southward pare while showcasing different products by the make.

Lush

Lush is a UK cosmetics retailer that became famous thanks to their bath bombs, but that also sells other cruelty-complimentary and handmade products such equally soaps, confront masks and makeup, among others.

On Instagram, Facebook, Pinterest and YouTube, they focus on promoting their products and brand philosophy. And, on TikTok, they practice product reviews and trending videos using UGC.

A skillful TikTok instance would be this one, on-trend with the newest Ru Paul season on Netflix, and showing an cease-of-the-twenty-four hour period routine to take off the makeup and have care of the skin, using Lush's products. A perfect mix of relevant content, entertaining, while all the same promoting the brand's products.

The Inkey List

The Inkey List is an affordable skincare brand. They desire to brand skincare accessible, easy and educate their audience to have the best care of themselves.

On their social media platforms (Instagram, Twitter, Facebook), they're consistently sharing educational content on skin types and concerns. Also, how to create routines, invite professional person guests for communication and skincare lessons, which products will work best for yous and innovate new products.

A very good case is this guide to Night Spots they've recently shared, where they explicate the unlike types, communication, which are the all-time ingredients to treat this skin concern, and which products of theirs they recommend. This way, they bring valuable, educational and promotional content all in one.

Fenty Beauty

Fenty Beauty is a cosmetics and dazzler brand created by Rihanna. This brand gained popularity thank you to its broad range of foundation colours and being inclusive with all skin tones.

Their content is focused on communicating inclusivity and embracing all kinds of beauty. Instagram, Facebook and Twitter are focused on UGC and sharing new products, and their TikTok is full of behind the scenes, review videos and UGC. Lastly, they use YouTube every bit a platform to share more professional person tutorials and product demonstrations by Rihanna and other well-known faces.

For case, they partnered with the beauty YouTuber Alexandra Anele to create a makeup tutorial using the make'southward products and they share it on their socials. Alexandra, with almost a million followers on her YouTube channel, is a well-known confront in the industry.

Best Travel brands on Social Media

Choose A Challenge

Cull a Challenge is a travel company that creates challenges worldwide for students and the general audition and fundraise money for charities. At The Social Shepherd, we are in accuse of creating and managing its social media strategy and channels.

We utilise Instagram and Facebook to inspire potential travellers and share relatable content and memes that are more appealing to younger audiences.

A great example is this Instagram Carousel with very relatable statements that we all feel when we go on a trip or holiday. The audition relates to the mail service and it encourages them to save it and share it with friends, getting the brand a better attain.

Airbnb

Airbnb is a visitor that manages home rentals for holidays and vacations worldwide. They allow hosts to promote their places on their website, every bit well as promote tourism activities.

On Instagram, Twitter and Facebook, they promote some of the places advertised on their platform, using UGC and tagging which place information technology is (and linking it on their bio). And, on their Pinterest folio, they give inspiration to hosts to make their houses and apartments more highly-seasoned to the public.

For example, this temporary Airbnb inspired in the Winnie the Pooh house to celebrate its 95th Anniversary. Information technology'southward quite a unique stay that Airbnb really wanted to promote and become more customers to book.

Booking.com

Booking.com is an online travel agency that helps customers find transportation and accommodation for their holidays.

On YouTube, they focus on providing urban center guides in short-form videos and promotional and inspirational videos. On Instagram, Facebook, and Twitter, they promote different destinations and locations and what to do and where to stay. Lastly, on their Pinterest page, they provide enough of top 50 accommodations for each city, hotels organised in different types and locations, and what to practice and run across.

Keeping up with the "Squid Game" popularity and trend of sharing content related to the most popular Netflix testify of all time, Booking.com did an Instagram post promoting a location in Spain that looks very much like the one on the series. Will Booking.com customers dare to go?

Best B2B & SaaS brands on Social Media

Drift

Drift is a conversational marketing and sales applied science B2B company.

They maintain a consistent LinkedIn page to find new potential customers and accept a YouTube page where they share advice and conversations with business owners, which they and so also reshare on Facebook, Instagram and Twitter in little clips.

Gong

Gong is a B2B company whose service analyses customer-facing interactions across telephone, email, and web conferencing to evangelize insights.

They use LinkedIn to achieve other brands that could get customers and Twitter, Facebook, and Instagram to share communication, best practices, and funny posts once in a while to keep upwardly with the content trends.

MailChimp

MailChimp is an email marketing service and automation that helps businesses create lists and email campaigns to transport to their customers.

MailChimp focuses on giving visibility and keeping up with the electric current conversation on Instagram, Facebook and Twitter. Then, equally for educational content to improve electronic mail marketing campaigns, they share tutorials and advice on Pinterest and YouTube.

Best Food & Drink brands on Social Media

Johnnie Walker

Johnnie Walker is the acknowledged Scotch Whisky brand. They sell a multifariousness of Scotch whiskies that they promote beyond all their platforms.

Through Facebook, Instagram, YouTube and Twitter, they showcase the range of products they sell, as well equally easy cocktail ideas to recreate.

Waitrose

Waitrose is a groceries store owned by John Lewis that sells across the whole Uk. They're well known for their loftier-quality products and vino option.

Their social media platforms(Instagram, Facebook, Twitter, Pinterest, YouTube) consistently share recipe inspiration using their products to promote them.

Nuts Pick

Basics Choice offers a wide range of fresh nuts. At The Social Shepherd, we manage their Social Media platforms, too as their paid media.

Through their platforms (Instagram, Pinterest, Facebook, Twitter), nosotros promote their products through recipe ideas, funny animate being pictures, and educating the audience about the nutritional benefits of eating nuts.

How can you become one of the best brands on Social Media?

These are great examples of brands making the most out of each social media platform and connecting with their audiences to generate conversation and traffic.

All the same, it'south needed to have a social media content strategy to stay consistent and share content with a purpose and a clear marketing goal.

Not only maintaining the brand's personality and image are important, just bringing value, being reactive and figure out trends early to go on upwardly with the conversation and our audience's interests.

Here, at The Social Shepherd, nosotros work with many great brands that take built online communities thanks to a solid social media content strategy. If you're interested in improving your social media channels, book a gratuitous strategy call with our Social Media Management team.

Get in touch with our Social Media Direction team

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